Techiebutler is the digital backbone of America's largest ice hockey league.
Running thousands of games yearly across the US and Canada, with one of the most engaged fan bases in the sport.
Techiebutler did not start with a full platform rebuild. Instead, the first focus was game tagging.
This structured data became the foundation for
Once consistency and reliability were proven, the league expanded the scope.
40,000+
Games tagged per year
18 Hours
Turnaround time per game
700+
Operators
Multi-layer QA
Before data entered downstream systems
A scalable operational backbone capable of supporting league-wide live coverage with consistent data quality.
Built specifically for the realities of hockey broadcasting.
The same play could be tagged differently by different operators, or not logged at all during peak pressure.
Live tracking and instant alerts keep every broadcast running at its best.
Dedicated support teams ensure smooth execution from pre-game to final whistle.
30+ Live
Broadcasts everyday during season
~12k+
Hours of live coverage streamed each session
The subscription experience was rebuilt from checkout to renewal.
What Was Improved
A smarter discovery experience designed for sports audiences.
Fans could quickly discover live games, highlights, players, and important moments without friction.
Streaming was transformed from passive viewing into an interactive fan experience.
Fans experienced games in a way that felt closer to being inside the arena together.
The league already had passionate fans. We built the platform they deserved.
Most organisations try to scale demand before their systems can handle it. We did the opposite.
The Process
...where live content, operational reliability, and revenue need to work together. We'll walk you through exactly what was built and how it operates at scale.
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